The main course up top. Two active slots. Everything else waits — on purpose.
The whole portfolio at a glance
Cashflow vs. Effort
Up = closer to real money. Right = more time and capital to get there. The top-left corner is where a time-starved founder wins: high return, low lift. The bottom-right is where good ideas go to eat your weekends.
Main courseActiveBenchWatchlistShipped
The standards — score every venture on the same yardstick, then argue with the chart. Cashflow potential: 0 = hobby · 2.5 = beer money · 5 = replaces a salary · 7.5 = wealth-building · 10 = generational. Effort (time + capital to revenue): 0 = a weekend · 2.5 = a few weekends · 5 = nights & weekends for months · 7.5 = a year+ or serious capital · 10 = all-in.
The chart advises. The pantry above decides — that call stays yours.